I found another article on Mashable about the growth of Pinterest and how it is believed it is Changing Website Design Forever. In the article they mention the design of the site is set up like "window shopping" or "sticky notes", saying that it makes the user feel like they are creating something on their own. While I think the phrase changing website design forever is a bit much, I agree that perhaps it is a format we'll see popping up more and more often.
Here are a few other examples of websites that are following a similar design format:
Scrolldit has adopted the blocking feel of Pinterest.
Quora, which is a Q&A site has recently launched Quora Boards where users can create boards, add content and people can follow them.
An interesting phenomenon! How do you think think this relates to the PR profession? Personally, I can see it changing the look and feel of media kits, to be more "pinning" friendly. People are not only looking for quick snippets of textual information, corresponding photos that showcase products in action might be more catchy....
ReplyDeleteI think you could be onto something with the look of PR kits becoming more "pinning" friendly for sure. I do think that when it comes to Pinterest, it will be a select few markets/industries that will be able to use it....I'm thinking more along the lines of creative industries where images serve as inspiration. I do perhaps think that Pinterest will become more and more a part of the PR campaign. It would be a great way to get editors (who are technically also influencers, depending on their status)to be posting about your new product launches or event, etc. that you are trying to gain coverage on.
ReplyDeleteI just found Quora a couple of weeks ago but have used it extensively since then. It has proven to be very useful and is quickly becoming one of my favourite go to sites along with StumbleUpon. I haven't had enough time to really investigate Pinterest but am becoming convinced that it too will become a favourite. I do agree with you and pithyRedux that it could become a very useful tool in PR in the future.
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